Packaging colour has to work across substrates, print processes and lighting. Pantone keeps your brand recognisable from artwork to retail shelf.
Board, film, foil and plastic all change how colour appears — specification has to account for it.
The same pack printed by different suppliers must still look identical to shoppers.
Colour is a primary brand cue at point of sale; drift quietly weakens recognition.
The guides we'd put in your hands first.
The Formula Guide for spot brand colours, and the Plastics ranges when components are moulded rather than printed.
Different presses, inks and substrates. A shared Pantone reference gives every supplier the same exact target.
Yes — the Plastics chips are made specifically for specifying and matching colour in moulded plastic.
Buy on Kear, or ask a specialist to help you choose.
